Every trade we measured
In some trades far more than others. When Doheny Co. asked ChatGPT, Gemini, Claude and Perplexity who to call on 29 September 2026, 90 of the 164 websites they read for garage doors in Sacramento, CA were companies' own, while for family law in Columbus, OH, asked of ChatGPT and Claude, it was 14 of 52, with Super Lawyers and Avvo carrying the answer.
Open a trade to see every question we asked and what AI read to answer it.
| Trade | Where | Answers | Own websites read |
|---|---|---|---|
| Med spas | Plano, TX | 20 | 86 of 171 |
| Garage doors | Sacramento, CA | 20 | 90 of 164 |
| HVAC | Oklahoma City, OK | 20 | 56 of 166 |
| Plumbing | Richmond, VA | 20 | 54 of 143 |
| Roofing | Fort Worth, TX | 20 | 66 of 162 |
| Electrical | Tucson, AZ | 20 | 63 of 130 |
| Solar | Las Vegas, NV | 20 | 44 of 170 |
| Real estate investors | Memphis, TN | 20 | 72 of 181 |
| Criminal defense | San Antonio, TX | 10 | 32 of 58 |
| Personal injury | Charlotte, NC | 10 | 23 of 53 |
| Estate planning | Sarasota, FL | 10 | 14 of 35 |
| Family law | Columbus, OH | 10 | 14 of 52 |
Family law has no page. There, AI answered mostly from Super Lawyers and Avvo, so a firm's own website moves little.
Home trades, solar, real estate investors and med spas: ChatGPT, Gemini, Claude and Perplexity, 29 September 2026, each trade in its own city.
Law: ChatGPT and Claude, 29 September 2026.