of the 53 websites AI read were law firms' own.
Where and when: Charlotte, NC. ChatGPT and Claude on 29 Sep 2026. 5 questions, 10 answers.
Personal injury, Charlotte, NC
By the firm's own website and by the legal directories, close to evenly. When Doheny Co. asked ChatGPT and Claude who to call after a car accident or a fall in Charlotte, NC on 29 September 2026, 23 of the 53 websites they read were law firms' own, and Expertise.com, Avvo, Super Lawyers, Justia and Martindale carried 19 more.
Each bar is one question your clients ask, and the websites AI read to answer it.
“who is the best personal injury lawyer in Charlotte, NC?”
“I was in a car accident in Charlotte, NC, what lawyer should I call?”
“which car accident attorney in Charlotte, NC do you recommend?”
“who should I hire for a slip and fall case in Charlotte, NC?”
“what personal injury law firm in Charlotte, NC has the best reputation?”
"I was in a car accident, what lawyer should I call?": neither ChatGPT nor Claude named a lawyer.
The slip and fall question drew 15 firms' own websites out of 18.
Each number is how many answers used that site, in Charlotte, NC.
See who AI names for your practice in your city, then talk it through on a call.
They differ by state, so nothing goes on your website without your OK.
Law firms are new for us, so we start with your free check and a call.
More every year. 45% of US adults used AI to find a local business last year, up from 6% the year before (BrightLocal, 2026).
$495 a month per location, however many websites or cities it has. In 60 days you'll be showing up in AI answers more than you are today. If not, every dollar back.
However many websites or cities it has. No contract, cancel any time.
In 60 days you'll be showing up in AI answers more than you are today. If not, every dollar back.