of the 35 websites AI read were law firms' own.
Where and when: Sarasota, FL. ChatGPT and Claude on 29 Sep 2026. 5 questions, 10 answers.
Estate planning, Sarasota, FL
Its own website counts for more than any one directory. When Doheny Co. asked ChatGPT and Claude about wills, living trusts, probate and elder law in Sarasota, FL on 29 September 2026, 14 of the 35 websites they read were law firms' own; Avvo, the directory AI read most, came up 4 times.
Each bar is one question your clients ask, and the websites AI read to answer it.
“who is the best estate planning attorney in Sarasota, FL?”
“which lawyer in Sarasota, FL should I use to set up a living trust?”
“I need a will written in Sarasota, FL, who do you recommend?”
No websites read, and no business named.
“what probate attorney in Sarasota, FL has the best reputation?”
“who should I hire for elder law in Sarasota, FL?”
"I need a will written, who do you recommend?": neither ChatGPT nor Claude named a lawyer.
The will question is still open in Sarasota.
Each number is how many answers used that site, in Sarasota, FL.
See who AI names for your practice in your city, then talk it through on a call.
They differ by state, so nothing goes on your website without your OK.
Law firms are new for us, so we start with your free check and a call.
More every year. 45% of US adults used AI to find a local business last year, up from 6% the year before (BrightLocal, 2026).
$495 a month per location, however many websites or cities it has. In 60 days you'll be showing up in AI answers more than you are today. If not, every dollar back.
However many websites or cities it has. No contract, cancel any time.
In 60 days you'll be showing up in AI answers more than you are today. If not, every dollar back.